A product catalog that turns visitors into quote requests

The problem

SunCold sells shipping containers and solar equipment — high-ticket B2B purchases where buyers research before they ever call. They needed more than a brochure site: a real catalog buyers could browse by model and specification, content that ranks for the things buyers search, and a low-friction way to request a quote without forcing a phone call first.

My approach

• Built a structured product catalog (container types, solar kits) with per-model pages instead of a single PDF price list.
• Added a quote / callback request flow so an interested buyer converts in one step, on their own schedule.
• Shipped SEO content surfaces — blog and FAQ — so the site earns search traffic for buyer questions instead of relying only on ads.
• Made it multilingual so the same catalog serves the full audience.

Stack & why

• Next.js — server-rendered product and content pages so the catalog is fast and indexable from day one (no SPA-SEO problem here, by design).
• Structured content model — products and specs as data, so adding a new container model is a content change, not a code change.
• Conversion-first layout — every product page ends in the same clear next step (request a quote / callback), because catalog traffic is only worth what it converts.

The result

• Buyers can self-serve the full catalog and request a quote without a phone call — lower friction at the top of the funnel.
• Blog/FAQ pages give the site organic reach for buyer-intent searches.

What was hard

The real challenge in B2B catalog sites is resisting feature creep — it is tempting to build a full e-commerce checkout. For high-ticket containers the right primitive is quote request, not add to cart; keeping the scope honest meant the site shipped faster and matched how the business actually sells.